December 18, 2018 – The global smart clothing market is predicted to grow at significant CAGR during the forecast period (2017 to 2025), according to a report available on Radiant Insights, Inc. Growing requirement for clothes equipped with sensors to monitor blood pressure, heart rate, and muscle engagement can surge demand for smart clothing. Such clothes are likely to prevent potential injuries in athletes and soldiers attributed to lack of warm up and exertion.
Growing use of smart clothing across various sectors such as healthcare, military, sports, and defense can influence growth of market over next few years. Rising cases of injury during sports activities coupled with increasing investments in military & defense sector can surge product demand. High demand for monitoring body activities through sensors can stimulate growth of market. Growing awareness among consumers regarding fitness is likely to fuel market growth. Shifting preference of athletes towards smart clothing to prevent possible injuries and to enhance their performance can spur growth of market during the forecast period (2017 to 2025).
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To cater to rising demand for smart clothing, most manufacturing companies are adopting business strategies such as collaborations to develop products that can gain traction among consumers. For instance, Google’s advanced technology and products group (ATAP) and Levi’s recently partnered to develop Project Jacquard, a smart jacket. This commuter trucker jacket is expected to be tailored specifically for urban bike commuters. Left cuff of this jacket can take inputs from user’s hand and translate them into input controls on user’s smartphone. These controls can include navigation pings with Google maps and music playback. In addition, users can also answer phone calls or respond only to pings from specific contacts using this jacket.
The smart clothing market can be segregated on the basis of product, end-users, and region. Based on product, the market can be categorized into children smart clothing and adult smart clothing. Based on end-users, the market can be classified into protective clothing, medical clothing, diving clothing, and other.
Regional segmentation includes Europe, North America, India, China, Japan, and Southeast Asia.
In North America, the market is expected to witness significant growth attributed to high product demand in Untied States (U.S.). Increasing investments by several sports associations to eliminate any possible injuries to professional athletes while performing can stimulate market growth. In addition, rising funds from U.S. military in textile technology research to develop effective smart clothes that can protect soldiers against injuries can fuel growth of market. Moreover, high prevalence of both major players and consumers of smart clothing in the region can augment market growth during the forecast period.
In Japan, the market is likely to grow fast over next few years attributed to continual development of smart clothing in the region. Manufacturing companies are expected to develop new types of fabric that fuse technology with textile. They are likely to begin sale of medical-use clothing for electrocardiography. Such clothes can constantly monitor heart rate, emotions, and even pay for coffee.
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In China, the market is expected to witness substantial growth over the forecast period. Local manufacturing companies are likely to combine fashion with technology including electronic accessories, new materials, and embedding sensors. In addition, growing awareness regarding health coupled with high demand for body monitoring such as heart rate and blood pressure can surge demand for smart clothing in the region.
In Europe, the market is anticipated to grow well during the forecast period attributed to growing adoption of smart clothes among fitness and sport fans.
Some of the leading companies offering smart clothing are Heddoko, Ralph Lauren, Cityzen Sciences, Athos, and Hexoskin.