For most of the brides, their wedding dresses hold unarguably high importance. They wish to feel comfortable, beautiful, and magnificent on their special day and bridal dresses have a pivotal role to play in giving that look. The color, style, and ceremonial importance of these dresses are largely determined by culture and religion of wedding participants.
Some of the common fabrics used in wedding dresses are crepe, chiffon, charmeuse, brocade, and batiste. However, to capture attention of millennials, designers are coming up with innovative fabrics and designs. For instance, recently, Caleche, announced its range of wedding gowns, Pure Magnificence, which are made up of licensed natural and recycled supplies, including hemp, pineapple organza, bamboo, and material produced recycled plastic bottles.
Demand for Wedding Dresses for Personal Use to Remain High through 2022
Wedding dresses can be used for wedding renting service, photographic studio, personal purchase, and wedding consultant. Consumers who buy wedding gowns for their personal use represent a substantial share of the overall demand. These gowns are symbolic of a major life event and thus, several brides prefer to purchase them in order to retain them as a memory. Apart from this, celebrity weddings and social media create a massive impact on consumer behavior. For instance, in the royal wedding of Meghan Markle and Prince Harry of Wales, the wedding gown of the bride is grabbing high media attention and its design, fabric, and style is expected to set trends for wedding dresses in near future. Increasing focus on customization of wedding dresses as per the latest fashion and/or personal choice is also promoting their sales for personal use. Rising disposable income can contribute to the growth of the segment.
In coming years, the wedding industry is anticipated to undergo tremendous changes. Growing number of cultural groups are dissuading hefty spending on weddings and subsequently, they are focusing on budget weddings. As a result of this, a large number of brides are estimated to line up for renting services. Therefore, the wedding renting services segment is projected to witness healthy growth through 2022.
According to a report added by Radiant Insights, Inc.; the prominence of e-commerce in the global wedding dresses market is increasing. A raft of market players is venturing into online retailing, which is poised to translate into the greater sales of bridal dresses worldwide. In addition, introduction of exotic wedding wear on online retail stores can help the market gain traction. Besides this, rapid expansion in the wedding industry worldwide can provide a fillip to the market.
North America and Europe will post significant CAGRs from 2017 to 2022, due to growing popularity of designer wedding attires among the populace. Some of the key players in the market are Rosa Clara, Pepe Botella, White One, Alfred Angelo, and Pronovias.